What Is APE Strong?
- Justin Burns
- Sep 18, 2015
- 4 min read
What is APE S.T.R.O.N.G
Ape Strong is more than a service or a simple place to get information on human performance. Ape strong is a way of life.
A way of conducting yourself, not only inside the gym but in everyday life. I want you to understand what Being APE strong means to me and what I want it to mean to everyone who lives this lifestyle. It all starts from the beginning.
HISTORY
My name is Justin Burns and I am the owner and creator of Ape Strong and Lifting and performance has always been my passion since the day I stepped into the weight room. I was an awkward 13 year old, which could barely get the barbell off my chest! From that point forward I had a vision and goal to become as strong as I could and improve my athletic performance, we have to remember that I was the furthest thing from an athlete walking into high school and I had zero plans on becoming the captain of the football team as well as owning several national records in powerlifting. It all started with that first step inside the weight room.
It took extremely hard work on behalf of me as well as my coaches that I have learned so much from to get me to that position. I have ran with it and am virtually self-taught on everything strength related as well as how the human body moves and functions. I am a true believer that a piece of paper from a university or college is just that a piece of paper. Many of today’s strength and conditioning coaches are teaching their athletes that it is ok to train with horrendous form and ok to risk injury. We are talking about university educated strength coaches here. I have learned more from experience and watching what works than I ever have from any certification.
I digress, after many years of not buying into my true passion and jumping from job to job and fighting with myself I decided finally that I am not playing anymore games and devoted the rest of my life to embracing my passion of strength. Now when I talk about strength I want to make it abundantly clear that not everyone is going to be a world record holder because that just is not possible but I am on a mission to help people become the epitome of human performance both physically and mentally and you simply cannot have one without the other.
THE NAME
Let’s Talk about the name. APE Strong. Why am I using an animal as the base of my business name as well as the cliché word strong as an add on. Well there are a number of reasons and let’s start with the word APE. Besides being some of our closest genetic cousins in the animal kingdom they display some of the activities and attributes I want from my athletes (more on that later). They are the prototypical athlete big, fast, and strong and mentally sound only caring about their well-being and getting what they want. They are also extremely family oriented and work together to achieve a lifestyle they want. Working together to gain what we really want in life is the optimal way and following and sticking to that way of life is the greatest way to create success and achieve your goals.
S.T.R.O.N.G
Strong is so much more than just a word to me. It stands for how you should live your life day in and day out and have come up with 6 words that embody what being part of the ape strong lifestyle means!
Savage: Being an animal in whatever goals you have in life. Attacking it with reckless abandon until you achieve it and then move on to the next goal!
Tough: Being able to handle any situation that comes your way with mental resolve and turn around and ask for more. Not letting anything take knock you off your path.
Relentless: Never stopping, nothing is going to stand in your way because you have you eyes on a goal and you do not stop till you have reached it!
Optimal: If you are not doing things in a way that gets you their faster and in the best possible way you are wasting time that can be used towards something new. Make ways to reach your goals with all the best decision, not the easy way and not the hard way; the optimal way.
Nonconforming: Stop going the path traveled and create your own way. Stand out from everyone else and find new ways to get to the places and results you want. Be different.
Gracious: Be giving and humble in your victories as well as your defeats. Giving to those less fortunate helps build the future. Do not let your ego out grow your humanity and give back to those that were in your position in the past!
Ape Strong Athletes live by those 6 words and put every single one of them into their training as well as lives to reach their physical, professional, and relationship goals! You too can live the Ape Strong Lifestyle!
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